CalArts.edu

As content manager, copywriter, and site architect for the CalArts.edu relaunch, I helped create an experience that is user-friendly and engaging, while also keeping time with the eccentricities of CalArts. Best practices didn’t prove useful, so I created a narrative landscape tying together the disparate strands while amplifying what makes CalArts unique—every artistic discipline reacting and interacting under one roof.

The CalArts website